Consider a blogging platform that combines power with simplicity effortlessly, designed to serve the talented minds in the content creator space. Our study shows that selecting the best CMS (content management system) platform is tough, especially for creators who prioritize ease of use, security, and efficiency. Through our work with plenty of platforms, we’ve found that the Ghost CMS was built to deliver an excellent environment for online publishers and professional bloggers.
Are you wondering if this CMS platform best fits your blogging needs? We are here to make your decision simpler. In this blog, we will help you explore why Ghost CMS could be a great choice for your website. Scroll down and find key insights and details that we’ve packed into this blog to give you an overview of this platform.
What Does Ghost CMS Mean?
Launched in 2013, Ghost CMS is an open-source Content Management System that provides the proper balance between easy-to-use and advanced capabilities for content creators. Unlike other CMS platforms like WordPress and Substack, Ghost focuses on offering a clean user experience. This platform can also be self-hosted or used through its managed hosting service.
Ghost enables users to create responsive websites, ensuring a seamless device experience. Many renowned brands and companies have adopted Ghost for its simplicity and stay focused on content-first design. For example, Cloudflare, a leading content delivery network (CDN) and security agency, uses Ghost CMS for its blogging website. Moreover, regarding security, Ghost is also a fantastic choice, and sites using it aren’t hacked quickly.
Why Should You Choose Ghost Over WordPress?
Ghost and WordPress differ in many aspects. Research shows that Ghost CMS holds a very small section of the total market share (0.01%) compared to WordPress (62.7%). But why do big brands like Kickstarter, Buffer, and Airtable use Ghost for their content management needs?
These statistics don’t paint the whole picture. Presently, Ghost boasts nearly 22,000+ active users and our experience shows that a strong focus on simplicity and performance makes this platform suitable for blogging and publication. Ghost CMS theme development also helps you personalize your website’s look exactly what you want. Moreover, Ghost can be the perfect option if you don’t prefer to navigate complex features and menus.
What are The Key Benefits of Ghost CMS?
As a self-hosted alternative for creators, Ghost CMS offers performance and convenience. Here are some notable benefits of this platform.
1. Great SEO:
Yes, Ghost sites can manage huge traffic without hassles.
It accomplishes SEO techniques through its built-in SEO tools. Therefore, you don’t have to install separate SEO plugins or hire an SEO expert for search engine optimization. Moreover, Ghost also helps with:
- URL customization and XML sitemap
- Adding meta descriptions to your blog posts
- Ability to build redirects if you would like to change URLs that avoid broken links
- Schema markup that allows search engines to read your blogs better
- Robots.txt file to tell crawlers what pages they can access
- Canonical tags that tell search engines which page is essential in case you’ve too many pages with similar topics
2. Cost-Structure:
The pricing plan for Ghost CMS starts at $9/month.
As an open-source CMS platform, Ghost allows you to choose from managed hosting and self-hosting services. Self-hosted Ghost has lower costs as you only pay for server resources. However, avoiding self-hosting Ghost can be beneficial if you don’t have proper knowledge of using codes and command lines.
Managed hosting is a great way to go if installation, backups, updates, and dealing with security are not required. It has a recurring fee that includes support and server management. Put simply, you must pay a small amount to get top-notch customer support and avoid technical issues.
3. Security:
Even without 2-factor authentication, Ghost websites are secure enough.
Search engines always consider security features as an essential part of the reliability of a website. If the brand’s reputation is your priority, you must choose a CMS that focuses on safeguarding your content, and Ghost CMS can effectively meet that standard. Ghost sites have a good track record of security.
For instance, Square Inc., a San Francisco-based digital payment and financial service provider, leverages Ghost on its private networks for security. They utilize enterprise cloud contracts to host their website and reduce the hassles of server management.
Final Words
Ghost CMS is a performance-driven platform that is a great choice for anyone looking to build a content-centric website. Ongoing development support, active community, and open-source nature make Ghost CMS a powerful solution. From customizable themes to built-in SEO tools, Ghost provides everything required for managing content efficiently.
If you are ready to utilize the power of this platform for your website, you can always hire developers from renowned companies like CodeClouds. Partnering with skilled developers ensures you maximize the benefits of Ghost for your brand. With their expertise, you can seamlessly create high-performing websites tailored to your business needs.
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